Now that you know the benefits of graphic design, it is time to find the best candidate for your brand. If you put out a job opportunity, you will hear from several designers who have the skills to deliver good results. But it can be quite intimidating to find the right one. Here are some tips to help you select the best graphic designer for your business:
1. Know what you are looking for –
Creatives vary from industry to industry, and your designer should possess the necessary skills to make concepts that connect with your brand. For instance, will stock photos work, or will your designer need to take photographs of products as well? Understanding these skills will help you choose the best candidates for your business segment.
2. Be clear about your goals –
No matter which graphic designer you choose, your creative brief must go into the specifications you want. Share any potential problems or deadlines so that your potential candidates know what is expected from them.
3. Do not only rely on portfolios –
It is basic human nature to showcase the best of themselves, especially when applying for a job. Instead of just asking for a portfolio, try to understand the sentiments and inspiration behind their creative choices. That way, you will understand how the candidate thinks and conceptualises.
4. Do a short trial project –
A great way to see how well your potential graphic designer thinks on their feet is by asking them to do a short sample project. Give them a simple brief that could be an easy logo design or a touch-up for a previous creative. But remember that most applicants should be paid for this.
5. Look for experience in the relevant industry –
It is always a big addition when your candidates have experience in your industry. This knowledge will help eliminate most of the learning curve that is required to bring them upto speed with your business segment.
